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The Apple Event 2021: what you need to know
September 16, 2021

This week Apple hosted the yearly event to launch their new products.

Here’s what you need to know…

iPhone 13 Pro

  • 6.1″ screen
  • Available in Sierra blue, Silver, Gold and Graphite
  • Camera system has had a huge upgrade with a triple-camera set-up, including a new ultra-wide camera that can focus at just 2cm – this new system will take your photos and videos to a new level
  • Cinematic mode in videos will hold focus on your subject, whilst creating depth of field around them – and then shift to another subject focus seamlessly
  • Twice the refresh rate (which means scrolling with less lag)
  • An all-new OLED display with ProMotion
  • The world’s fastest smartphone chip
  • Ceramic shield, tougher than any smartphone glass
  • Industry leading water resistance
  • Longer battery life
  • Storage: 128, 256, 512 GB, 1 TB
  • From £949

 

iPhone 13 Pro Max

  • 6.7″ screen
  • Available in Sierra blue, Silver, Gold and Graphite
  • Camera system has had a huge upgrade with a triple-camera set-up, including a new ultra-wide camera that can focus at just 2cm – this new system will take your photos and videos to a new level
  • Cinematic mode in videos will hold focus on your subject, whilst creating depth of field around them – and then shift to another subject focus seamlessly
  • Twice the refresh rate (which means scrolling with less lag)
  • An all-new OLED display with ProMotion
  • The world’s fastest smartphone chip
  • Ceramic shield, tougher than any smartphone glass
  • Industry leading water resistance
  • Longer battery life
  • Storage: 128, 256, 512 GB, 1 TB
  • From £1,049

 

iPhone 13

  • 6.1″ screen
  • Available in red, blue, starlight, midnight and pink
  • Most advanced dual-camera system ever – including a new ultra-wide camera that can focus at just 2cm, and makes night time photos even more detailed
  • Cinematic mode in videos will hold focus on your subject, whilst creating depth of field around them – and then shift to another subject focus seamlessly
  • Advanced durability
  • A lightening fast processor
  • A huge (and noticeable) leap in battery life
  • Waterproof
  • Storage: 128, 256, 512 GB
  • From £679

 

iPhone 13 mini

  • 5.4″ screen
  • Available in red, blue, starlight, midnight and pink
  • Most advanced dual-camera system ever – including a new ultra-wide camera that can focus at just 2cm, and makes night time photos even more detailed
  • Cinematic mode in videos will hold focus on your subject, whilst creating depth of field around them – and then shift to another subject focus seamlessly
  • Advanced durability
  • A lightening fast processor
  • A huge (and noticeable) leap in battery life
  • Waterproof
  • Storage: 128, 256, 512 GB
  • From £679

 

Apple Watch Series 7

  • Largest, most advanced display yet
  • Most durable Apple watch ever
  • Up to 33% faster charging
  • 5 new aluminium colours: green, blue red, starlight, midnight
  • Always-on Retina display (which means you no longer have to move your wrist or tap the display to see the time etc)
  • New, subtle wrap-around design
  • Am Apple watch first – a new QWERTY keyboard
  • Crack and water resistant
  • Measure your blood and oxygen levels with a revolutionary sensor and app, and even take an ECG reading
  • The freedom of cellular – you can leave your phone at home and still have full functionality of your watch

 

iPad and iPad Mini

  • iPad from £319, iPad Mini from £479
  • Ipad screen has a 10.2″ display, iPad Mini has an 8.3″ display
  • A13 Bionic chip which makes everything more responsive
  • Up to 20% faster GPU (which gives you the graphics performance you need for games)
  • All day battery life
  • True tone adjusts the display to the colour temperature of the room, making viewing comfortable in any light
  • The Centre Stage feature automatically adjusts to keep you at the centre of the frame, making video calls easier and you can shoot some great videos
  • 12MP ultra wide front camera for even better selfies
  • Works with the smart keyboard and Apple pencil – you can create handwritten notes, mark-up screenshots and so much more

 

 

 

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