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Apple launch 2019: what you need to know
September 12, 2019

Apple revealed the new iPhone 11 , iPhone 11 Pro and iPhone 11 Pro Max, at the Apple event this week.

Both models boast more cameras and a faster processor that consumes less power than their predecessors, with the promise of battery life lasting up to 4 to 5 times longer than the XS.

They also unveiled the Apple Watch Series 5, which for the first time ever features an “always on” display.

As always, everyone is talking about the launch, so here’s what you need to know.

iPhone 11: Image courtesy of Apple

iPhone 11
This is the fun and more affordable iPhone in this season’s launch, and is a follow-up to the iPhone XR.

  • 6.1” LCD screen
  • From £699
  • Second camera added to the back of the device
  • New ‘Night Mode’ added to enhance your pictures in low light
  • Front camera has a new 12MPtrue depth camera to take wide angle selfies
  • Brand new A13 Bionic chip
  • Battery life lasts an hour longer than the XS
  • Pre-order from 13th September

iPhone 11 Pro: image courtesy of Apple

iPhone 11 Pro
This is Apple’s first Pro iPhone model.

  • 8” OLED screen
  • From £999
  • A13 Bionic chip
  • Four colours: midnight green, space grey, silver and gold
  • Promises 4 hours more battery life than the XS
  • Three cameras on the back, including a new Deep Fusion feature, which aims to take on the Google Pixel’s portrait mode.
  • Pre-order from 13th September


iPhone 11 Pro Max: image courtesy of Apple

iPhone 11 Pro Max
This is the biggest device in the range, with supercharged specs.

  • 5” OLED screen with True Tone display
  • From £1,099
  • A13 Bionic chip
  • Bigger battery which boasts up to 5 hours
  • Three cameras on the back, including a new Deep Fusion feature, which takes nine snaps with a variety of exposures and then picks through them “pixel by pixel” to combine the best parts from each to create a superior image.
  • Shoots 4k video, as well as the ability to shoot videos in time-lapse, slo-mo
  • Pre-order from 13th September


Apple Watch Series 5: image courtesy of Apple

Apple Watch Series 5

  • From £399
  • “Always On” display – now the watch simply becomes dimmer when you put your wrist down.
  • Built-in compass
  • You can call emergency services anywhere – the SOS function will allow you to call emergency services in whichever country you’re in.
  • More finishes than ever before – you can now choose from an Aluminium watch in Silver, Gold, and Space Grey; a Steel watch in Gold, Space Black, and Polished; Ceramic is available in White and new to Series 5 is a Titanium case, available in silver and grey.
  • Available from 20th September.


Image courtesy of Apple

Subscription Services
The launch also revealed the price of the two forthcoming subscription-based services  – Apple Arcade and Apple TV+ – at £4.99 each, per month.

Apple Arcade will offer access to exclusive games (with no in-app fees) and is available from 19th September, 2019.

Apple TV+ is a television and film streaming platform with content that’s not available anywhere else and will be available from 1st November 2019.

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