Apple Chief Executive, Tim Cook, was very clear at the Apple launch that the new announcements would be all about new services, not new devices. A interesting change of direction for the tech giant.
Apple are launching their own streaming platform, to rival the likes of Netflix and Amazon – Apple TV+.
Available in the autumn, the app will be available on rival devices for the first time, including Samsung, LG, Sony and Amazon’s Firestick.
Apple made sure their new unveiling made an impact, with a number of high-profile stars taking to the stage to talk about TV projects they’ve been involved in which have been commissioned by Apple, including Oprah Winfrey, Steve Carell, Reece Witherspoon and Jennifer Aniston.
In fact Steven Spielberg himself unveiled the app, and revealed he will be creating content for the platform, too.
The subscription fee was noticeably absent.
Once the fanfare dies down and the celeb names have gone home, the pressure is now on for Apple to create original and gripping content that can rival the likes of Netflix. I guess we’ll have to wait until Autumn to see…
The tech giant is now breaking the mold with a bold new step – the introduction of the Apple Card.
The credit card will launch in the US this summer, and has been created with the help of MasterCard and Goldman Sachs.
There will be a digital version which lives on your iPhone, and a physical version as back-up, when Apple Pay isn’t available.
With no late fees, annual fees or international fees, this could be a huge disruption to the world of mobile payments.
You can use it to pay in apps and in physical shops, anywhere in the world where MasterCard is accepted.
Apple Arcade is a new games platform that will offer over 100 exclusive games from the app store, which will be playable offline.
Once again Apple has brought in the big guns and has developers such as
Hironobu Sakaguchi (creator of Final Fantasy), Ken Wong (designer and artist on Monument Valley) and Will Wright (creator of Sim City) working on games.
It will be rolled out to 150 countries in Autumn, but no subscription costs were given.
Apple also revealed Apple News+ which will feature more than 300 titles including Vogue, Marie Claire, National Geographic and Rolling Stone.
It will cost £7.50 per month and is available now in US and Canada. It will come to Europe later in the year, and will only be available on Apple devices.